
Of course, sometimes the villains draw so much attention that their actions take away from a whole card. See Brock Lesnar’s post-fight antics that angered both sponsors, fans and even fellow fighters. Hell, from that moment Brock Lesnar used his WWE heat tactics to become one of the most hated heavyweights in recent memory. I remember watching his post-fight commentary in awe since he really didn’t give a fuck about consequences. That commentary did get him into some trouble, but again we were hooked. If Brock were a humble and quiet guy would we really give a damn about his fights?
Bottom line – villainy in sports is needed in order to build hype. It has always existed whether it is face to face, via Twitter, YouTube and even Facebook. The tools available to sell fights are greater now and allow fighters to take the trash talking to a whole new level of interactivity. Struve And McCorkle showed how Twitter could be an effective medium for exchanging jabs to build interest. Hell, even UFC president Dana White cemented himself as a villain recently with one single tweet aimed at Fedor’s loss at the Strikeforce Grand Prix. All it took was a
to unleash a torrent of commentary from MMA fans worldwide. Sure it was a shitty thing to do, but again the villainy made for some legendary comments from fans and Dana alike.
There are of course times when emotions and shit-talking do not mix and lead to some unfortunate consequences. Paul Daley’s post-fight punch to Josh Koscheck cost him a career in the UFC, Mayhem Miller’s altercation with the Cesar Gracie team led to consequences for Strikeforce and CBS, and most recently the heated exchanges between Jorge Rivera and Michael Bisping resulted in a wealth of controversy from illegal knees to Rivera’s corner being spit on. The build to the Bisping/ Rivera fight was insane and added a spark to a card that on paper didn’t look appealing, but delivered with regards to fan interest in the Bisping/Rivera fight.
Before you are quick to write off the influence of pro-wrestling in MMA, think of all the many undeniable memories it’s influence has helped create. See such thing like flashy entrances from guys like King Mo, who has gone on record acknowledging wrestling as a part of his persona.
Every sport needs guys to boo, and MMA has done a great job of helping that along. Villains are a must and necessity in every sport. Before you gripe about the trash talking and other antics, ask yourself if you would have watched certain fights without them. Do you guys feel villains help sell fights? Sound off in the comments.





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