Playstation Move-Punching the biggest guy in the face.

Over the last few months, Sony has imple­mented a new mar­ket­ing strat­egy using smarmy and con­de­cend­ing VP Ken But­ler to tout the virtues of the PS3. Playsta­tion does movies, music, games, pho­tos and after this Tuesday’s release of God Of War 3, they now offer ven­gence. How can you not buy this sys­tem? Sony’s new mar­ket­ing strat­egy also involves find­ing the tough­est guy in the yard and punch­ing them in the face to show they mean busi­ness. The newest com­mer­cial walks right up to Nin­tendo and pretty much up and punches them square in the face. It pokes fun at the Wii con­trol style while show­ing the con­sumer how inno­v­a­tive and intu­itive the new PS Move is.

I like Sony’s mar­ket­ing strat­egy in this par­tic­u­lar instance sim­ply because I am a fan of sar­casm and above all, I can appre­ci­ate a well placed jab at the com­peti­ton. After view­ing this com­mer­cial are you more inclined to buy the PS Move? Time to see how Nin­tendo responds. Odds are Nin­tendo will ignore the ads and let sales do the talk­ing. 2010’s Hol­i­day Sea­son will be very inter­est­ing to say the least.

Com­mer­cial Credit: Ars Tech­nica & Kotaku

Rich

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